Today is ETrade’s Customer Appreciation Day
As you have probably heard, ETrade is having a customer appreciation day where they are waiving all trading commissions. So, I logged into my account just now and realized that I didn’t really want to buy or sell any securities. I reminded myself that I shouldn’t trade a stock or fund just because the commissions are free. My investments are based on research and planning, so the $10 dollars that each trade saves me shouldn’t change that philosophy.
If you are also a ETrade customer, you shouldn’t trade more frequently today just because of this promotion offer. Those that worry about commissions should look into companies that offer free trading like Zecco.
The bottom line is that we shouldn’t be impulsive with our investment decisions (and financial decisions) in general. Don’t let a promotional offer lure us into making one.
Side note: I’m flying back to California today […]
Original post by MoneyNing