Simplify your Closet
Good is the enemy of the best
Too many options causes a paralyzing effect. I recently read about a bicycle shop owner who carried about 35 different models. He decided to simplify things in his store by eliminating all of the “good” bikes and only selling the best in each “category.” He had found that most of his customers fell into 1 of 6 categories of buyers: e.g. high performance, high durability, budget bike, etc. He ended up only selling 6 different models, but each one was the best he could find for each type of customer. Once he made this change, his sales sky-rocketed.
There is a freedom that comes with having fewer options. The bicycle shop owner had figured out that some of his customers were experiencing a paralyzing effect from being overwhelmed with all of the options. By eliminating even a bunch of “good” options, he simplified his […]
Original post by bob