Saying Yes to Up-Sell is Saying No to Being Frugal
Emma and I went to a pretty fancy restaurant to celebrate my wife’s birthday. After we sat down, our waitress pleasantly asked us “Would you like some wine tonight?” We just experienced a form of up-sell.
What is Up-Sell
Up-sell is the act of suggesting a higher priced product or service to a customer who is about to purchase. What we experienced at the restaurant is no different than the cashier at Starbucks asking us to buy a grande sized mocha instead of tall or at McDonald’s when the cashier asked whether we wanted a combo rather than just the sandwich.
What It Means for the Company
These forms of up-sell are very popular because it works. While at the restaurant, almost everyone that she asked ordered wine. If she didn’t ask on the other hand, I bet half of those people will forget to do so.
What It Mean for Customers Like Us
On many […]
Original post by MoneyNing